Marketing Coordinator - Payroll Management, Inc. - Auburn, ME | JobsInME.com
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Marketing Coordinator

Payroll Management, Inc. | Auburn, ME

Payroll Management, Inc.
The Employer has temporarily removed this posting

The Marketing Coordinator is responsible for managing the development of the company’s marketing program. This includes assessing existing and potential markets, product life cycle planning, coordination of products development, development of product strategies, definition of promotional activities and product launch. Activities may include product advertising/promotion planning, developing and implementing multiple channel programs and directing the development of company market requirements for specific product(s) or product line(s). This position will also work with the Sales Manager to increase market share and increase Payroll Management’s brand loyalty, help to assure client retention in association with the COO and sales staff.

 

Essential Duties and Responsibilities

The essential functions include, but are not limited to:

  • Managing the annual marketing plan in support of organizational strategy and objectives
  • Managing, implementing and executing the marketing policies and practices, which will include market research, competitor analyses, customer service and retention monitoring processes and initiatives
  • Building Sales and Marketing with customer service teams capable of carrying out needed marketing and service strategies
  • Ensuring marketing communications are coordinated, including the development and distribution of all marketing collateral
  • Supporting Marketing Plan objectives and meeting organizational expenditure requirements in conjunction with the Sales Manager
  • Overseeing business and marketing development; performing market research and planning; strategic direction for promotion and advertising
  • Supporting the Sales Team in establishing the direction and rationale for promotional activity on the product line(s); identifying requirements for product training, informing all sales personnel of product changes, new products, and other technical data necessary to understand and implement the product selling strategy
  • Developing in-depth knowledge of all competitive product offerings and tailor product strategy accordingly
  • Supply Senior Management team with up-to-date competitive intelligence, defining product attributes and differentiators
  • Coordinating and managing public relations (press releases, staff and product announcements)
  • Developing and maintaining website updates on a weekly basis (minimum)
  • Graphic design and content creation management
  • Management of email marketing, social media and digital advertising
  • Performing other duties as assigned

 

 Minimum Qualifications (Knowledge, Skills, and Abilities)

  • Bachelor’s Degree in Business, Marketing or related discipline required
  • Minimum of 3 years’ prior marketing, product launch and deployment experience
  • Ability to organize and manage multiple priorities
  • Prior marketing and product launch and deployment experience
  • Technical skills in strategic planning and marketing, business and market development, market research and planning, and promotions/advertising
  • Must work effectively with senior-level executives (CEO, COO, CMO, CFO, Sales Manager and Client Services Manager); must also be able to work independently
  • Must have strong interpersonal skills and good judgment and be capable of communicating with a diverse range of individuals
  • Excellent computer skills including all Microsoft applications (Word, Excel, PowerPoint, Outlook)
  • Strong knowledge of marketing programs such as Sales Genie, Google Ads, Google Analytics, WordPress and Adobe Creative Suite
  • Must have strong customer support orientation for both internal and external customers, professional demeanor and the ability to maintain confidential information

Posted On: 2019-03-21 10:30:20
Closing Date: Open Until Filled
Telecommute: No
Categories: Business Development, Marketing
Job Type: Regular
Job Status: Full Time
Travel: No Traveling
Career Level: Mid Level (2-10 years experience)
Minimum Degree: Associate Degree
Pay Type: Annual Salary
Similar Jobs: Within 25 miles of 04210, Business Development, Marketing


Additional Contact Info

550 Center Street
Auburn, Maine 04210