Senior Director of Marketing and Communications
Thomas College | Waterville, ME
Thomas College is seeking an experienced marketer to provide strategic and operational leadership as its senior leader of Marketing and Communications. Thomas College, located in the revitalized town of Waterville, ME which is mid-way between the beautiful coast and mountains of Maine as well as Maine’s largest city, is a private, not-for-profit business and liberal arts college offering a guaranteed job program to its graduates. Founded in 1894 as a private college, Thomas offers a rich professional studies curriculum for undergraduate and graduate students in a wide variety of programs including business, arts and sciences, criminal justice, education, and technology. In 2017, Money Magazine recently ranked Thomas 23rd in the country for adding the most value to their degrees, and data reported by the New York Times ranks Thomas College in the top 15 percent of all college and universities in the U.S. for upward mobility of its graduates.
We are seeking applicants for a Senior Director of Marketing and Communications. The position has responsibility for creating and implementing the overall communications, research-based messaging, marketing and branding strategies and activities that increase the visibility and enhance the reputation of the College. The Senior Director of Marketing and Communications serves as the College’s chief marketing and communications officer and is a key member of the College’s leadership team. The Senior Director of Marketing and Communications represents and promotes the College, increasing its visibility and supporting the institution’s mission, vision and goals. The Senior Director of Marketing and Communications leads the development and implementation of the College’s brand vision, strategy and public relations campaigns to attract the best students, motivate alumni and donors, and recruit high quality faculty and staff. The Senior Director of Marketing and Communications oversees the areas of Media Relations, Publications, Web and Digital Marketing. In addition to leading the College’s central team of marketing and communications professionals, The Senior Director of Marketing and Communications provides strategic direction and coordinates marketing and communications produced by other academic and administrative departments. The position will report to a member of the Senior Leadership Team.
MINIMUM ACCEPTABLE QUALIFICATIONS
Experience: At least five years of experience in marketing, branding, and/or communications in one or more of the following settings: education, not-for-profit, government, business and/or industry, is required. A record of success in progressively responsible positions is required. At least three years of management experience is required, as is experience on one or more of these areas: marketing, public relations, media relations, news and information, video production, photography, publications or athletics communications.
Skills: An autonomous, creative, innovative, proactive, team player that is outcomes oriented. Demonstrated leaderships skills are required. Management experience in staff development, budgeting, research, and customer service is required. Exceptional skills in communications, marketing, and interpersonal relations are required. The ability to develop and implement strategic communications and research-based marketing plans is required. Expertise in making presentations and negotiating with the media is required.
Education: Master’s degree in a related field preferred, Bachelor’s degree in related field required.
Other: The scope of the job frequently requires attendance at evening and/or weekend activities, meetings, and seminars. Travel is required.
Benefits Include: Medical insurance, dental insurance, life insurance, long-term disability insurance, short-term disability insurance, 403(b) matching plan, paid time off, and tuition remission.
Interested applicants should submit a cover letter, resume and names of three professional references electronically to Michelle Joler-Labbe, Chief HR Officer at firstname.lastname@example.org or by mail to Thomas College, Attn: HR dept, 180 West River Rd., Waterville, ME 04901. Please include an email address on your application materials.
Thomas College is an equal opportunity employer.
Thomas College's mission is to prepare students for success in their personal and professional lives, and for leadership and service in their communities.